About Me

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I am a writer. I began by writing the world's shortest short stories.Each no longer than two lines:one on the cover, one inside.(Birthday cards for pals in school;-). Then I wrote slightly longer stories in the ad agency JWT. These stories lasted 30 whole seconds. After 30 years of having the time of my life, I quit, to write even longer stories. Travel Stories, reviewing eco-friendly hotels for Traveltocare.com. (That's free travel, free stay, free food.) And then I wrote something really really long. An entire Book. It's called "Don't Go Away, We'll Be Right Back: The Oops and Downs of Advertising". And now, another one. "Runaway Writers". It's about a Ghost Tweet Writer, and therefore has about 140 characters in it. (I mean the people, not the length of the book...:-)

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Thursday, December 29, 2011

More Reviews of the Book

The Oops and Downs of Advertising

"Don't go away, we'll be right back" by Indu Balachandran, who spent 29 years in JWT, going from Copy Trainee in JWT Delhi to Executive Creative Director in JWT Chennai, launched earlier this month. Indu combines her insights and affection for the profession with the wit and satire of a humour columnist, and has us laughing all the way. The question as she rightly poses is, do crazy people join advertising or does advertising make people crazy?
Read about the launch here
http://www.adgully.com/media/print/indu-balachandrans-book-%E2%80%9Cdon%E2%80%99t-go-away-we%E2%80%99ll-be-right-back-the-oops-and-downs-of-advertising%E2%80%9D-launched.html-of-advertising%E2%80%9D-launched.html

Some Reviews of the Book...