tag:blogger.com,1999:blog-78145288920878176552024-02-19T04:38:54.969-08:00Bee on the WebIndu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.comBlogger53125tag:blogger.com,1999:blog-7814528892087817655.post-26254788551478108502021-02-28T22:30:00.004-08:002021-02-28T22:30:31.199-08:00Shelfie is the new Selfie:-)<p> <a href="https://www.arre.co.in/pov/what-you-say-is-not-as-important-as-the-bookcase-behind-you/">https://www.arre.co.in/pov/what-you-say-is-not-as-important-as-the-bookcase-behind-you/</a></p>Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-40414025683396121872018-05-03T20:52:00.000-07:002018-05-03T20:52:07.892-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
<b>In London at last! And off to a quick start with Writer's Retreat signings at Foyles...</b><br />
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-15534042142941509112017-08-03T16:25:00.000-07:002017-08-24T16:25:38.825-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_10006" style="color: blue;"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_10007"><span style="font-family: Trebuchet MS, sans-serif;">Happy to have made this List!</span></span></b></div>
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<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_10010"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_10011"><span style="font-family: Trebuchet MS, sans-serif;">British-Asian Authors to watch out for in 2017</span></span></b></div>
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<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_10014"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_10015"><span style="font-family: Trebuchet MS, sans-serif;"><u></u> <u></u></span></span></b></div>
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_10018"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_10019"><a data-saferedirecturl="https://www.google.com/url?hl=en&q=http://www.jacarandabooksartmusic.co.uk/2017/06/10-female-british-asian-authors-to-look-out-for/&source=gmail&ust=1503699856450000&usg=AFQjCNFcaAaOFcOmWu1MyRn4KsbpTSUM8w" href="http://www.jacarandabooksartmusic.co.uk/2017/06/10-female-british-asian-authors-to-look-out-for/" style="color: #1155cc;" target="_blank"><span style="font-family: Trebuchet MS, sans-serif;">http://www.<wbr></wbr>jacarandabooksartmusic.co.uk/<wbr></wbr>2017/06/10-female-british-<wbr></wbr>asian-authors-to-look-out-for/</span></a></span></span></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-37921978798572830992017-07-15T16:24:00.000-07:002017-08-24T16:24:48.353-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9984"><span style="color: blue; font-family: Trebuchet MS, sans-serif; font-size: large;">Jacaranda Books Interview: Laure and myself in Conversation</span></span></h2>
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9990"><a data-saferedirecturl="https://www.google.com/url?hl=en&q=http://www.jacarandabooksartmusic.co.uk/2017/06/qa-with-indu-balachandran/&source=gmail&ust=1503699856450000&usg=AFQjCNHQ2no2LlYRzGx8V0E6rUcsTuC4MA" href="http://www.jacarandabooksartmusic.co.uk/2017/06/qa-with-indu-balachandran/" id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9991" style="color: #1155cc;" target="_blank"><span style="font-family: Trebuchet MS, sans-serif;">http://www.<wbr></wbr>jacarandabooksartmusic.co.uk/<wbr></wbr>2017/06/qa-with-indu-<wbr></wbr>balachandran/</span></a></span></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-69164481244361336322017-07-11T16:23:00.000-07:002017-08-24T16:23:32.290-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9958"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9959"><span style="color: blue; font-family: Trebuchet MS, sans-serif; font-size: large;">The Writers' Retreat -- it's up and running in London!</span></span></b></h2>
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9966" style="font-size: 10pt;"><span style="font-family: Trebuchet MS, sans-serif;">The months of writes and rewrites are done. A new title and cover design, which retains much of the charm of my previous cover, which I so love. Thank you Valerie Brandes of Jacaranda Books for seeing something in my book, enough to republish it. Thank you, my dear editor Laure Deprez for the advice, patience and joy. Thank you Jazzmine Breary for all the fun ahead in promoting the book, and getting me my first Interviews in London magazines!<u></u><u></u></span></span></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-27286818880996700102016-10-05T16:20:00.000-07:002017-08-24T16:21:51.000-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: blue; font-size: large;"><span style="font-family: Trebuchet MS, sans-serif;"><b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9930"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9931">And then One Fine Day.</span></b></span><span style="font-family: Trebuchet MS, sans-serif;"><b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9935"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9936">My Book gets bought over by Jacaranda Books of UK, for republication for world markets. Thank you Universe!</span></b></span></span></h2>
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9940" style="font-size: 10pt;"><span style="font-family: Trebuchet MS, sans-serif;"><u></u> <u></u></span></span></div>
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9943" style="font-size: 10pt;"><span style="font-family: Trebuchet MS, sans-serif;">A new contract, a new editor, and a new rewrite... whoever thought revisiting a Book AFTER it is published to make some chapter changes, deletes and add ons (to make better sense to a world audience) can actually be a fun exercise?? Only if you have LAURE DEPREZ as an editor.<u></u><u></u></span></span></div>
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9946" style="font-size: 10pt;"><span style="font-family: Trebuchet MS, sans-serif;">And so the rewriting begin, on the adventures of Amby, Bobby and Mini in Greece...</span></span></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-8198292868359939252016-09-24T16:19:00.000-07:002017-08-24T16:20:05.614-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9875"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9876"><span style="color: blue; font-family: Trebuchet MS, sans-serif; font-size: large;">Meanwhile, more happy Reviews...</span></span></b></h2>
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<span style="font-family: Trebuchet MS, sans-serif;"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9880" style="color: #333333;"><br id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9881" /></span><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9883"><u></u><u></u></span></span></div>
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9886" style="color: #333333;"><span style="font-family: Trebuchet MS, sans-serif;">"The author’s felicity with language makes the story eminently readable. The vividity of the descriptions of locales should make the author the brand ambassador for Greece."- <b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9887">Deccan Herald</b><br id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9888" /><br id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9889" />"Chick lit at its best."- <b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9890">Deccan Herald</b>x<br id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9891" /><br id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9892" />"The book is a chick-flick, a travelogue, a writer’s “how-to” guide, and a love-story all rolled into one neat package.".-<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9893">Sakal Times</b><br id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9894" /><br id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9895" />"The author’s wit and ability to connect with the new-age reader has made this book a good read. Runaway Writers is that kind of book which will instantly lift your spirits. Writers" - <b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9896">Sakal Times</b></span></span></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-80766800494387829122016-09-06T16:18:00.000-07:002017-08-24T16:18:57.234-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9786"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9787"><span style="color: blue; font-family: Trebuchet MS, sans-serif; font-size: large;">Notes, Quotes, and Anecdotes</span></span></b></h2>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9790" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: verdana, helvetica, sans-serif; font-size: 13px; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9791" style="font-family: Verdana, sans-serif; font-size: 10pt;"><u></u> <u></u></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9793" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9794"><span style="font-family: Trebuchet MS, sans-serif;">Some more Reviews and Interviews...I feel blessed, overwhelmed and very very lucky too!<u></u><u></u></span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9796" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9797"><span style="font-family: Trebuchet MS, sans-serif;"><u></u> <u></u></span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9799" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9800"><span style="font-family: Trebuchet MS, sans-serif;">Fiza Pathan<u></u><u></u></span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9802" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9803"><span style="font-family: Trebuchet MS, sans-serif;"><a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://insaneowl.com/2016/03/02/book-review-of-runaway-writers-by-fiza-pathan/&source=gmail&ust=1503699856450000&usg=AFQjCNFb16wk-MaoFD1ZzFaucjxcKrhvdQ" href="https://insaneowl.com/2016/03/02/book-review-of-runaway-writers-by-fiza-pathan/" id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9804" style="color: #1155cc;" target="_blank"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9805" style="color: #196ad4;">Book Review of Runaway Writers: by Fiza Pathan</span></a><u></u><u></u></span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9807" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9808"><span style="font-family: Trebuchet MS, sans-serif;"><u></u> <u></u></span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9810" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9811"><span style="font-family: Trebuchet MS, sans-serif;">Deccan Chronicle<u></u><u></u></span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9813" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9814"><span style="font-family: Trebuchet MS, sans-serif;"><a data-saferedirecturl="https://www.google.com/url?hl=en&q=http://www.deccanchronicle.com/books-and-art/260116/the-life-you-love-and-the-love-of-your-life.html&source=gmail&ust=1503699856450000&usg=AFQjCNETKBtJcDyS1jMTBrkmrSpqLDhVIg" href="http://www.deccanchronicle.com/books-and-art/260116/the-life-you-love-and-the-love-of-your-life.html" id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9815" style="color: #1155cc;" target="_blank"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9816" style="color: #196ad4;">http://www.deccanchronicle.<wbr></wbr>com/books-and-art/260116/the-<wbr></wbr>life-you-love-and-the-love-of-<wbr></wbr>your-life.html</span></a><u></u><u></u></span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9818" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9819"><span style="font-family: Trebuchet MS, sans-serif;"> <u></u><u></u></span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9821" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9822"><span style="font-family: Trebuchet MS, sans-serif;">Verve<u></u><u></u></span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9824" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: normal; margin-bottom: 0.0001pt;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9825"><a data-saferedirecturl="https://www.google.com/url?hl=en&q=http://www.vervemagazine.in/tag/runaway-writers&source=gmail&ust=1503699856450000&usg=AFQjCNGZQTeZO4BTrJCdvXXDd0fzhnBTGg" href="http://www.vervemagazine.in/tag/runaway-writers" id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9826" style="color: #1155cc;" target="_blank"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9827" style="color: #196ad4;"><span style="font-family: Trebuchet MS, sans-serif;">http://www.vervemagazine.in/<wbr></wbr>tag/runaway-writers</span></span></a></span></div>
</div>
Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-15297915254411838962016-08-22T16:15:00.000-07:002017-08-24T16:17:11.778-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Trebuchet MS, sans-serif;"><b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9766"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9767"><span style="color: blue; font-size: large;">And the show moves to Bangalore's Catholic Club</span></span></b></span></h2>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9770" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 13px; line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9771" style="font-size: 10pt;"><span style="font-family: Trebuchet MS, sans-serif;"><u></u> <u></u></span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9773" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 13px; line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9774" style="font-size: 10pt;"><span style="font-family: Trebuchet MS, sans-serif;">A riot of an evening, with several old pals from my beloved Bangalore.</span></span></div>
<div id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9773" style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 13px; line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 10pt;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFgmxHUuyfKUNslYL7cn85iGYUT6LyfZ_JCNjvBltSNp57BofaeBGLzUXtKVf7zxp9X9FbcATCiU7GJ02TY-YD2chaRRw-IHGPa5Cr8PX7An6ZIaEp6_gTC0hDILwiTzKaXZVkcB8cxnJM/s1600/11.+Catholic+Club.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="908" data-original-width="602" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFgmxHUuyfKUNslYL7cn85iGYUT6LyfZ_JCNjvBltSNp57BofaeBGLzUXtKVf7zxp9X9FbcATCiU7GJ02TY-YD2chaRRw-IHGPa5Cr8PX7An6ZIaEp6_gTC0hDILwiTzKaXZVkcB8cxnJM/s640/11.+Catholic+Club.jpg" width="424" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDGe3ec-PElsrc9hyphenhyphen8YtU1THPniSjDwZKatYOGOWot_-0vMrHahwz_yheToC9usa6Mp_B8RCJabPvSmsPwAqJ8vcv9eBMNEkcqUu9auqMwi7aLBXy7I5Ovu62pNYJDmXJ_kWAAqXRb7ut6/s1600/11a.Catholic+club+sign.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="222" data-original-width="206" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDGe3ec-PElsrc9hyphenhyphen8YtU1THPniSjDwZKatYOGOWot_-0vMrHahwz_yheToC9usa6Mp_B8RCJabPvSmsPwAqJ8vcv9eBMNEkcqUu9auqMwi7aLBXy7I5Ovu62pNYJDmXJ_kWAAqXRb7ut6/s320/11a.Catholic+club+sign.jpg" width="296" /></a></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-79326095581875951122016-08-20T16:14:00.000-07:002017-08-24T16:15:20.993-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: blue;"><b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9745"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9746"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Celebrating Madras Week</span></span></b></span></h2>
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<b style="color: blue;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Exhibition of Books featuring Chennai’s Authors</span></b></div>
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<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9749"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9750"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">And then an evening of laughs at Rotary Club!</span></span></b></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-9847989668669945842016-05-01T16:13:00.000-07:002017-08-24T16:13:40.984-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9725" style="background-color: white;"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9726"><span style="color: blue; font-family: Trebuchet MS, sans-serif; font-size: large;">Bliss Catcher's event at Odyssey--with Avis</span></span></b></div>
<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9725" style="background-color: white;"><div style="text-align: center;">
<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9725"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9726"><span style="color: blue; font-family: Trebuchet MS, sans-serif; font-size: large;">(who rhymes with loquacious:-!)</span></span></b></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-15437980243419849822016-02-13T16:11:00.000-08:002017-08-24T16:11:46.041-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9705" style="color: blue; font-size: x-large;"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9706"><span style="font-family: Trebuchet MS, sans-serif;">The Big Launch at Chennai's sparkling Amethyst.</span></span></b></div>
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9713" style="font-family: Verdana, sans-serif; font-size: 10pt;">Trick to get large crowds at your event: get Karthik Kumar, the city's best StandUp as your Chief Guest!</span></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-54808133385307483972016-01-25T15:59:00.000-08:002017-08-24T16:00:44.472-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="background-color: white; color: blue; font-family: Trebuchet MS, sans-serif; font-size: large;">And then the first Interview & Review. (Whew!)</span></b></h2>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-47895665390346612342016-01-18T15:56:00.000-08:002017-08-24T15:57:48.242-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: blue; font-family: "trebuchet ms" , sans-serif; font-size: large;"><b>I think the main reason I write books </b></span><b style="color: blue; font-family: "Trebuchet MS", sans-serif; font-size: x-large;">is to catch up with old HTA pals</b><span style="color: blue; font-family: "trebuchet ms" , sans-serif; font-size: large;">! </span></h2>
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<span style="font-family: "trebuchet ms" , sans-serif;">Meeting some after 40 years...oh what joy and screams marked this event at Quill & Canvas, as we return to the scene of the crime. Same bookshop, same gang, same place, different book:-)</span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"> <span style="background-color: white; color: #222222; font-size: 12.8px; text-align: left;">Quill and Canvas, for Runaway Writers, 2016</span></span></div>
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<span style="font-size: 12.8px; text-align: start;"><span style="font-family: "trebuchet ms" , sans-serif;">Quill &Canvas, for Oops & Downs of Advertising, 2011</span></span></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-55824804224899895392016-01-17T15:47:00.000-08:002017-08-24T15:49:48.158-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="color: blue; font-family: "trebuchet ms" , sans-serif; font-size: large;">BOOK LAUNCH AT WORLD BOOK FAIR IN DELHI.</span></b></h2>
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<b style="color: #222222; font-size: 12.8px;"><span style="font-family: "trebuchet ms" , sans-serif;">IN Conversation with the delightful Deva Priya Roy</span></b></h2>
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<span style="background-color: white; color: #222222; font-size: 12.8px;"><span style="font-family: "trebuchet ms" , sans-serif;">I couldn't have asked for a more sparky charming gal than Devapriya...straight out of my book! (Famed author of Heat &Dust). A cheering family comes along to fab events lines up at Delhi. </span></span></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-55326816894608922182016-01-14T16:05:00.000-08:002017-08-24T16:06:12.260-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: blue; font-family: Trebuchet MS, sans-serif; font-size: large;"><b id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9676"><span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9677">A fab morning's chat with the IWA gals of Chennai.</span></b></span></h2>
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9684" style="font-size: 10pt;"><span style="font-family: Trebuchet MS, sans-serif;">A presentation on How to Appear Ridiculously Well Read, <u></u><u></u></span></span></div>
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<span id="m_983135278865070032yui_3_16_0_ym19_1_1503508138700_9687" style="font-size: 10pt;"><span style="font-family: Trebuchet MS, sans-serif;">and then a chat with Sushi Natarajan on the Book.</span></span></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-73446784952524165342016-01-10T21:30:00.001-08:002016-01-10T21:30:45.611-08:00The word blog, I just realised, rhymes with slog.<div dir="ltr" style="text-align: left;" trbidi="on">
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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi48OLzVDXMfzJlJSF_bRea9rxuNf8jT4gQf_Kev_zCzGVfX-S_cTMXiV-IoPVN23EhRGU74T2EFDmPpQsG0bfTwqr2vEPtjIGaWFk74OyO44x-SjVC-a0mKbECLARRXwu5QY7ejc_Ofn9/s1600/blog1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi48OLzVDXMfzJlJSF_bRea9rxuNf8jT4gQf_Kev_zCzGVfX-S_cTMXiV-IoPVN23EhRGU74T2EFDmPpQsG0bfTwqr2vEPtjIGaWFk74OyO44x-SjVC-a0mKbECLARRXwu5QY7ejc_Ofn9/s400/blog1.png" width="397" /></a></div>
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<span lang="EN-IN"><span style="font-family: Times, Times New Roman, serif;">Having just
declared “I am going to go right back to blogging again”, I can see what a lot
of hard work and commitment it takes to be a regular blogger. And yet the world
is full of writers, who aren’t even actual <i style="mso-bidi-font-style: normal;">writer
</i>writers, merrily blogging on, churning out in 400-words or so, ‘Dear Diary’
entries for the whole wide world to enjoy. <o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
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<span lang="EN-IN"><span style="font-family: Times, Times New Roman, serif;">I remember the
first time we heard the word blog, wondering uneasily if it was some kind of
monster or a form of bodily discomfort. Turns out the origins of the word
‘blog’ owes its roots to an American Jorn Barger, as way back as 1997, who came
up with the word <i style="mso-bidi-font-style: normal;">weblog</i>—to describe
‘logging the web’ as he surfed. Then Peter Merholz<span style="mso-spacerun: yes;"> </span>broke up the word weblog to <i style="mso-bidi-font-style: normal;">we blog</i>, more as a joke --rendering it
at once into not just a new–age noun but a verb as well. And that was in 1999.<o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-IN"><span style="font-family: Times, Times New Roman, serif;">And then arrived
handy blogging techie tools to make it all a breeze for millions of wannabe
authors, closet journos, and secret scribes, making it possible for anyone to
become a published writer, instantly. I have just read that there are more than
8 million blogs online, and that a new blog is created every 8 seconds. (ie in
the time it took to write the last sentence, another blogger was born). And I
am sure most of us can’t remember when exactly the word blogging casually
entered our lives, much like googling and tweeting. <o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjubGQPpfvKVlcFEK3mckBIoNbRZsdbHISyA9mqmrWRdEys_pCPkww02BINGJLOFMouwufPCeRI9VwWRc-aYPrEisyeo1qXUjYjfbo-voUlJVlZwdz3XBy-6PK0ew5xJtq-h8sMrl9bbX1Q/s1600/image1.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjubGQPpfvKVlcFEK3mckBIoNbRZsdbHISyA9mqmrWRdEys_pCPkww02BINGJLOFMouwufPCeRI9VwWRc-aYPrEisyeo1qXUjYjfbo-voUlJVlZwdz3XBy-6PK0ew5xJtq-h8sMrl9bbX1Q/s320/image1.JPG" width="320" /></a><span lang="EN-IN" style="line-height: 107%;"><span style="font-family: Times, Times New Roman, serif;">Well I now have my second book out, <b>‘<a href="http://www.amazon.in/s/ref=nb_sb_ss_c_0_16?url=search-alias%3Daps&field-keywords=runaway+writers+indu+balachandran&sprefix=runaway+writers+indu+balachandran%2Caps%2C632">Runaway Writers’</a></b>. I was told by a
friend from the digital community recently, “Now that you are launching a new book,
you better start a blog site at once…” </span></span>I realised with
a jolt that I did in fact already have one. Just sitting there in cyberspace.
(It’s much like an automatic chappati-maker we all wish to buy when we see it
on TV, and then realise we already actually have one , bought several years
ago, sitting quietly in our kitchen
closet).<!--EndFragment--></div>
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<span lang="EN-IN">So I am now
taking my blog out of the closet where it has languished for a few years, un-up
dated, un-read, rapidly uploading a few
of my earlier writings to make it alive and breathe again , and start the slog
again...<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-IN"> I mean blog...<o:p></o:p></span></div>
<!--EndFragment--></div>
Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com2tag:blogger.com,1999:blog-7814528892087817655.post-59882528252784041712016-01-10T15:42:00.000-08:002017-08-24T15:51:01.670-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: center;">
<b style="background-color: white;"><span style="color: blue; font-family: "trebuchet ms" , sans-serif; font-size: large;">Time for the official Author portrait. Who else but Rauf...</span></b></h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqa_5ztN4Qs6uzUZsRUtKQKvomzbTTmlcOuAhtOcFZpnolkJVA1XAVVhhrn-NOmpfFFjk30EzDvgfDr8TP5dnT7zB2ClycGGugE72Pmsw-IVU8Zs4hR35GPDNyxZp630AlLnCB0F3eveza/s1600/image4+%25282%2529.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="640" data-original-width="512" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqa_5ztN4Qs6uzUZsRUtKQKvomzbTTmlcOuAhtOcFZpnolkJVA1XAVVhhrn-NOmpfFFjk30EzDvgfDr8TP5dnT7zB2ClycGGugE72Pmsw-IVU8Zs4hR35GPDNyxZp630AlLnCB0F3eveza/s320/image4+%25282%2529.JPG" width="256" /></a></div>
<div>
<b style="background-color: white;"><span style="color: blue; font-family: "trebuchet ms" , sans-serif; font-size: small;"><br /></span></b></div>
</div>
Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-53477678359273363232016-01-07T22:35:00.000-08:002016-01-08T02:24:27.785-08:00Interview- Meet Our GEMS: Indu Balachandran<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="post hentry" style="border-bottom-color: rgb(233, 233, 233); border-bottom-style: solid; border-bottom-width: 1px; margin: 0px 0px 10px; padding: 15px 20px;">
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Here is an interview I had done for <span style="line-height: 25.6px; text-align: left;">prajnya16days with Swetha.. </span></div>
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<span style="line-height: 1.6em;"><br /></span></div>
<div class="MsoNormal" style="text-align: center;">
<b style="line-height: 1.6em;">Sexism in Humour? It's No Joke</b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background-color: white;"><i><b><br /></b></i></span></div>
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<i><span lang="EN-GB" style="background: white;">I</span></i><i><span lang="EN-GB" style="background: white;">ndu Balachandran quit a cushy job in Advertising (Executive Creative Director, JWT) after 30 years, to pursue another passion, Travel Writing (free travel, free hotel stays, free food!). Travel trips also give her plenty of trip-ups to write about, and her humour columns appear regularly in The<span class="apple-converted-space"> </span><span class="aqj">Sunday</span><span class="apple-converted-space"> </span>Hindu and other leading magazines. Her first book, "Don't Go Away, We'll Be Right Back: The Oops & Downs of Advertising" was on the Odyssey and Crossword best-seller lists. Her riotous rom-com novel "The Second Best Job in the World" is due for release early 2015. Indu shares in her own words why she wanted to be part of the Prajnya campaign.</span></i></div>
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<span style="font-family: inherit;"><span style="text-align: left;">Laughter can be contagious, liberating, healing (the ‘best medicine', as we’ve learnt from Reader’s Digest) but it can also be derisive and offensive. </span><span style="text-align: left;">In a world where I am constantly angered by blatant attacks on my gender in such violent and shocking ways, by so called uneducated boors, there is also the clever ‘verbal poke’ directed at us women by the intelligentsia (indeed it does require a sharp intellect to make a witty joke)—that is demeaning and annoying, and needs to be talked about strongly and dealt with.</span></span></div>
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<span lang="EN-GB">As a professional writer on light-hearted observations on life, I have lately taken a keen interest in today’s growing field of popular urban entertainment: stand up comedy. The sexism, not to mention crude sex itself that forms much of its content –all in the form of witticisms, always leaps out at me, and Prajnya has given me a platform to talk about this issue and raise awareness.</span></div>
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<span lang="EN-GB">Just as women in offices everywhere took a stand, protested, and fought back on the issue of sexual harassment in the workplace, so will we increasingly hit back at snide public digs at us, and send out this message to chauvinistic humourists: no, you can’t get away with it any more.</span></div>
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This interview was featured on http://prajnya16days.blogspot.in/2014/12/meet-our-gems-indu-balachandran.html</div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com1tag:blogger.com,1999:blog-7814528892087817655.post-19363468894719456842016-01-07T15:38:00.000-08:002017-08-24T15:39:51.100-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: blue; font-family: Trebuchet MS, sans-serif;"><b>And so I decided to take a Shelfie</b>!</span></h2>
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Runaway Writers joins the others in my Writers Block bookshelf at home. One non fiction book, and 5 anthologies.<br />
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-77958453217452155042016-01-06T15:34:00.000-08:002017-08-24T15:40:33.523-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="color: blue; font-family: Trebuchet MS, sans-serif;">Runaway Writers delivered! (Its's a Girl)</span><span style="color: #222222; font-family: arial, sans-serif;"> <span style="margin-left: 0.2ex; margin-right: 0.2ex;"><img alt="🙋" class="CToWUd" data-goomoji="1f64b" goomoji="1f64b" src="https://mail.google.com/mail/e/1f64b" style="margin: 0px 0.2ex; max-height: 24px; vertical-align: middle;" /><img alt="😄" class="CToWUd" data-goomoji="1f604" goomoji="1f604" src="https://mail.google.com/mail/e/1f604" style="margin: 0px 0.2ex; max-height: 24px; vertical-align: middle;" /></span></span></b></h2>
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Writing a Second Book is much like having a second baby-- you are so thrilled the first one looks cute, and even moves about on its own one day, that you forget the horrific pain and go ahead recklessly to having another one.</div>
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So here it is-- Runaway Writers!</div>
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Thank You Mala--for the perfect title. (After the working title Dear Boss, I Quit didn't work with my Publishers.)</div>
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3 gals who run away from boring jobs to find their true passion in life, in a Greek Island.</div>
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Here's the moment I saw my second baby as soon it was delivered.</div>
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It's a girl!</div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-41312744630033062982016-01-06T01:50:00.000-08:002017-08-28T10:32:53.312-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: blue; font-family: "trebuchet ms" , sans-serif;">And the new one is delivered!</span></div>
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My first look at the new Book.</div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-10284531458146662842015-08-02T00:07:00.000-07:002016-01-08T02:23:44.067-08:00[The Hindu] Empow(d)ered woman<div dir="ltr" style="text-align: left;" trbidi="on">
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<img alt="‘Touch the Pickle’ for sanitary pads directly addressed and defied a ridiculous Indian taboo that a girl who has her periods should never touch the pickle jar, as it would cause its contents to rot." src="http://www.thehindu.com/multimedia/dynamic/02486/26SM_INDU_jpg_2485_2486352g.jpg" style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: bottom;" title="‘Touch the Pickle’ for sanitary pads directly addressed and defied a ridiculous Indian taboo that a girl who has her periods should never touch the pickle jar, as it would cause its contents to rot." width="564" /></div>
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<br />‘Touch the Pickle’ for sanitary pads directly addressed and defied a ridiculous Indian taboo that a girl who has her periods should never touch the pickle jar, as it would cause its contents to rot.</div>
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<i><span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Earlier,
if an Indian woman was seen coming out of the closet, it was usually with some
cleaning implements in hand; to make the floor sparkle and shine — before her
husband brought his muddied boots home from the office. Now, it is to declare
her sexual preference, not her floor-cleaner preference. Jai ho, Indian
advertising!</span></i><i><span style="color: #999999; font-family: Georgia; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></i><br />
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">Even as the recent Myntra commercial sold
clothes woven around a story of two women (deeply in love with dressing, and
each other), came the news of a shattering of glass ceilings; a noise heard
around the world of international advertising. India had won the Cannes Grand
Prix for a P&G campaign: The Glass Lion for addressing gender inequality
and prejudices.<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">This brand new category created quite a buzz
at Cannes, the ultimate award show celebrating the best of advertising from
around the world. India, rife with gender inequalities and stereo types, seemed
a happy Lion-hunting ground, and had some worthy contenders for this most
coveted prize. And win India did — not once; but twice, with two path-breaking
ideas for P&G.<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">‘Touch the Pickle’ for sanitary pads directly
addressed and defied a ridiculous Indian taboo that a girl who has her periods
should never touch the pickle jar, as it would cause its contents to rot. The
phrase was a war-cry to challenge many other hushed no-nos that we in India
know so well: don’t enter the kitchen, don’t play vigorous sports, don’t enter
a temple. This provocative insight by Creative head Josy Paul’s team at BBDO,
Mumbai, was the core idea that freed sanitary pads from coy references to
‘those four days’, not to mention doing away with the mandatory brand-demo
every client insists on putting in; (undoubtedly confusing a lot of ignorant
males that girls ‘bleed blue’ once a month).<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">The Indian win was even more creditable as it
beat the Internet favourite #Likeagirl campaign from the American sanitary pad
brand Always. After winning the Facebook Award just a week earlier, Likeagirl
somehow paled into an already-heard-that-one idea. To the jury (eight women,
two men) of the Glass Lions Award, ‘Touch the Pickle’ must have scored high on
quaintness and Third-World charm, even as they exclaimed to the press: “This is
a gender issue that impacts every single woman worldwide, it’s innovative and
disruptive, entertaining and engaging…” They were also referring to the huge
body of work supporting the idea — from TEDx talks to stand-up comedy routines
— that made Whisper shout it out for young girls. (Curiously, not against male
prejudice, but women themselves — elder women perpetuating age-old meaningless
customs, despite suffering so much themselves as teenagers.) True, not one of
those modern upper-class girls depicted in the ad would’ve even heard about
that pickle superstition; but the insight became a curious catch-phrase to
build up a huge ‘movement’ around the brand. The results were stunning too:
Whisper’s share of voice went up from 21 per cent to a remarkable 91 per cent.<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">And then lightning struck twice in the same
place: BBDO won for fighting gender bias — again! This time, not that strike of
lightning we know so well telling us how to get whiter whites but a detergent
brand that put laundry advertising in a new spin altogether.<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">The main TV commercial shows a very real-life
drama unfold, even in the most liberated of Indian homes. An elderly lady
comments on how far working women have come, and even shares with her friend,
the fact that her daughter-in-law earns more than her son — said with a hint of
pride, and no prejudice. Even if the commercial had ended right there, it
would’ve been a strong message to society that it’s ok for a woman to earn
more, even the son’s mother doesn’t have an ego problem… Just as we are
silently applauding the moment, we hear an interaction between the
daughter-in-law, busy with her laptop, and her banian-clad husband. “Why didn’t
you wash my green shirt yesterday, yaar?” asks he, in mild annoyance. Three
women turn very slowly to look at the man. In the moment of profound silence
that follows, comes the sledge-hammer of a thought: Why is laundry only a
woman’s job? Silence. Ariel. #ShareTheLoad.<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">It is easy to understand how this ad resonated
with every member of the jury, even without cultural contexting. In 90 per cent
of urban Indian households, laundry is considered a woman’s job — not just for
ensuring promotions at work for the husband, or an impromptu dance with the
adoring slave-wife, as she puts out the tightie-whities to dry. Housewives
almost always operate the washing machines…as many men, it appears, who so love
the knobs and touch-screens of their cars and music systems, can’t figure out
the dials of washing machines, and anyway who has the time to separate
coloureds and whites and dainties. Perhaps a dirty secret of even first-world
Western households…<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">In a witty ad campaign that uses humour rather
than strident berating, P&G pushed guilt-struck males into sharing the
load, and even earn bragging rights, by blogging about it in a contest that
took off like a washed handkerchief in the wind. Extensions of this huge core
idea found their way to celeb fashion designers endorsing their labels, quite
literally: “Can be washed by both men & women’’ said the label at the
collar. Next, the most watched-space for young men and women was hit too, with
Ariel. “Will you Share the Load of household chores with your partner” appeared
on online Matrimonial websites. A moment for reflection for every male
chauvinist contemplating marriage, for sure.<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">The banter-with-a-serious message continued
with encounters with newly wed celebrity couples. The message Share the Load,
percolated to many other household chores. The <i>dabbawallah</i>s of
Mumbai carried the message on their shirts, even as they delivered lunch-boxes
(lovingly filled by the wife at home, perhaps). But even as one senses the fun
the agency must’ve had coming up with this good-humoured washing of dirty linen
in public, the dazzling results came in: sales registered an increase of 60 per
cent as women must have added Ariel Matic to their shopping cart to further
remind the man of the house that it’s not about who wears the pants but who
washes them too.<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">Cannes awards apart, we can look back on the
past year and recollect a number of gender-benders that have hash-tagged their
way to fame. Havells had ideas as endless as their gadgets. One laugh-out loud
example: at a girl-seeing-ceremony, the mommy-<i>ji</i> laments that her
darling <i>phoren</i>-returned son seeking a wife suffers so much in his
bachelor life abroad, stepping out even for coffee. Thump! The defiant girl
firmly places her coffee-maker before the startled boy, saying take this one
and settle down, no visa problem either; as she herself wants to be a wife, not
a kitchen appliance. Havells#Respectforwomen. Undoubtedly!<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">The much-hailed Titan Raga went on from its
widow re-marriage theme, to showing poised single women moving with the times,
despite running into ex-lovers at airports making dumb observations (“we
could’ve made it work, if only you’d quit working”). Nimrit Kaur’s amused
rejoinder said it for all of us who encounter retrograde male attitudes.<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">The Airtel wife-who’s actually-the-boss. The
Bournvita competitive mom. The Fastrack convention-defying teen. The HDFC
parent-supporting daughter. The Sofy imnotdown Gal.<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">What a different face of the woman of today!
One wonders if planners in ad agencies arrive for work with a checklist in
hand, ready to pin their next advertising message on a sharp arrow that carries
a gender issue shooting out of TV screens. Well, we’ve had them push the
pay-packet envelope already with the Ariel ad, but why, wonders my friend in
advertising, didn’t they push that Whisper insight to a far edgier level than
the rather unheard-of but cute ‘Touch the Pickle’ superstition? Isn’t ‘Enter
the temple’ the more real and prevalent issue to highlight?<o:p></o:p></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";"><br /></span></div>
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<span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">Meanwhile, it is refreshing to take the
conversation away from the clichéd fairness creams and powders that once
represented the empowered woman. Or the ‘empow(d)ered’ woman, as a wag put it.
With gender-fighting enzymes and ego-boosting enhancers, Indian advertising is
firmly keeping stride with today’s aware Indian woman.<o:p></o:p></span></div>
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<i><span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">Indu Balachandran is the author of </span></i><span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">Don’t Go Away, We’ll Be Right Back: The Oops and Downs of
Advertising<i>. </i>Email is </span><i style="line-height: 13.5pt;"><span style="color: #3b3a39; font-family: Georgia; font-size: 10.5pt; mso-bidi-font-family: "Times New Roman";">indubee8@yahoo.co.in</span></i></div>
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<br /></div>
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<span style="color: black; font-family: Times; font-size: 13.5pt; mso-bidi-font-family: "Times New Roman";">The article was featured
on http://www.thehindu.com/features/magazine/indu-balachandran-on-the-bold-new-face-of-women-in-indian-advertising/article7460411.ece<o:p></o:p></span></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-87740314008486151412014-10-04T01:07:00.000-07:002016-01-05T01:10:38.249-08:00[The Hindu] Love thy enema<div dir="ltr" style="text-align: left;" trbidi="on">
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Indu Balachandran bemoans the menace that is Auto Correct....</h2>
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I hear that Android cell phones and iPads are leading to a lot of broken relationships. I don’t mean those old days when people discovered amorous texts sent to spouses by secret lovers. These are all sincere loving messages from husband to wife, girlfriend to boyfriend…which an evil fiend called Auto Correct is totally messing up.</div>
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Consider what my pal Mona got from Shyam, her long distance boyfriend: “You are too fat. It’s getting more painful by the day”. Mona doesn’t believe it was a devil inside the phone that turned the word ‘far’ to ‘fat’ and Shyam wasn’t sending her an indirect message.</div>
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And here’s what Rajiv got after his fiancé left on an overseas assignment: “Decided to stay in hotel bed all day. Must be some Germans I picked up in the plane.”</div>
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And here we are, thinking: Hey! Look how a smart phone is helping me cut time! It even thinks and types the rest of the word. In fact a study showed that on an average this function saved 22 seconds from every text sent — time that could be spent usefully for other things in life.</div>
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But I find I now spend an extra four minutes on every message, checking, back-spacing, re-typing, re-reading anything I send out, in morbid fear. Especially after what happened a month ago to my colleague Harish. He was in a rush that morning, but didn’t postpone sending his sympathies to a former office pal, who had just lost his dear father. “Just heard the sad news. I offer you my condoms”.</div>
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He’s wondering if he can sue some genius in Palo Alto who created the evil algorithm to turn the intended word ‘condolences’ into ‘condoms’ .</div>
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During the low-technology era, i.e. the years before 2010, we relied on a good old assistant in our comps called the ‘Spellchecker’ that gave us alternatives to pick from, and it was still in our control to change the word or not. For instance, when I typed “Hi Chetan!” to a lawyer friend of mine, ‘Spellchecker’, which hates Indian names, would underline it in red and prompt me to correct that to “Hi Cheat!” Or when I typed “Dear Shoba Aunty”, ‘Spellchecker’ suggested I perhaps meant Dear Cobra Aunty.</div>
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But then came revolutionary advances in messaging with phones and tablets being able to read our thoughts and pre-guess what our <i style="outline: 0px;">next</i> word might be. It’s because phone technology got jealous of Google, which had an uncanny sense of what we wanted to search for, each day on the net. Suppose I wanted to look for new medical advances on the Common Cold bugging me for days. I would start typing “Co… and suddenly I would become the world expert on “Commonwealth Nations, and their impact on geopolitics and environmental issues” in the time it takes to sneeze.</div>
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So our phones too decided to smarten up, and guessed words and sentences for us, based on the first two letters typed. This can lead to alarming situations. I’ve heard of this message a guy got, from his girl: “I’m lesbian in 30 minutes.” It was a painful 25 seconds by the time the corrected message came: “Sorry! LEAVING I meant…”</div>
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Being a Short Message Service essentially, phone technology tries to keep words shorter and sweeter to save time. Take this message received by a lady executive from a business associate: “I will meet you in the buff at 1pm at the Coffee Shop.” Must have been a relief to see him fully clothed later at the buffet lunch, I’m sure.</div>
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Or when one elderly lady messaged another, after the passing away of their retirement home’s manager. “We feel his abs even today”. When she realised what she had sent, she retyped the sentence. Only it went out as: “We feel his asbestos even today”.</div>
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Still, the brilliance of these phones-that-think continues to astound us, even if one types several letters correctly. But I do know of a Yoga teacher whose ears are permanently red after she sent this out to a whole Whatsapp group: “Due to unfortunate circumcisions, there will be no Yoga class for 2 days”.</div>
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But what I am puzzled about is: these hi- technology phones should at least get<i style="outline: 0px;"> technology </i>words right, right? Alas,no.</div>
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My cousin Raju nearly jumped off a bridge after realizing he’d sent this message to his boss: “No free wifey in this hotel. Got to pay every time. They are charging me a bomb for just one hour of use.”</div>
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<b style="outline: 0px;"><i style="outline: 0px;">indubee8@yahoo.co.in</i></b></div>
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This article was featured on http://www.thehindu.com/features/magazine/indu-balachandran-bemoans-the-menace-that-is-auto-correct/article6471258.ece</div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0tag:blogger.com,1999:blog-7814528892087817655.post-11845957482747924502012-11-26T23:18:00.000-08:002016-01-04T23:22:50.988-08:00[Firstpost]- South meets North: Chennai weddings turn over a new leaf<div dir="ltr" style="text-align: left;" trbidi="on">
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If you are good at film trivia, you’ll recall that a certain Shekhar Subramaniam, video game inventor, stirred up emotions when he stirred curds into his noodles. Curds in noodles?? That’s atrocious! At the most some may add a dash of<em style="margin: 0px; outline: 0px; padding: 0px;"> sambar</em> powder while cooking noodles, but this is a wrong and unfair depiction of South Indian food preferences by Bollywood, protested many film goers... And with that SRK’s <em style="margin: 0px; outline: 0px; padding: 0px;">Ra One</em> box office earnings may have suffered a bit in Chennai.</div>
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Yet fusion food, (or should that be confusion food) is drawing the crowds to rave reviews in halls everywhere. I mean wedding halls, not cinema halls. I have just returned from a grand wedding reception myself, and have witnessed a kind of national integration through food. On my large Melamine plate, (but it had a banana leaf pattern on it), Karnataka’s <em style="margin: 0px; outline: 0px; padding: 0px;">bisi bele bhat</em> mixed readily with Punjab’s<em style="margin: 0px; outline: 0px; padding: 0px;"> paneer makhani</em>; and Andhra’s <em style="margin: 0px; outline: 0px; padding: 0px;">pesarattu</em> flirted with Maharashtra’s <em style="margin: 0px; outline: 0px; padding: 0px;">shrikhand</em>; while a colourful Kashmiri<em style="margin: 0px; outline: 0px; padding: 0px;">pulao</em> found compatibility with Kerala’s<em style="margin: 0px; outline: 0px; padding: 0px;"> avial</em>. What’s more, some declared the baked<em style="margin: 0px; outline: 0px; padding: 0px;">macaroni au gratin</em> to be a fine accompaniment for the <em style="margin: 0px; outline: 0px; padding: 0px;">puris</em>, even as it added a dose of the international…</div>
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From the puliodharai to the pachidi to the pooshnikai kozhambu to the pal payasam, this was Tamilian food at its authentic best.</div>
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Now before Chennai food purists start throwing <em style="margin: 0px; outline: 0px; padding: 0px;">idlis</em> at me in protest, let me hasten to add that all was normal and perfect in the morning wedding session when we sat down for a traditional lunch served on banana leaves. Ah! Absolutely nothing like our South Indian wedding food, we declared. From the<em style="margin: 0px; outline: 0px; padding: 0px;">puliodharai</em> to the <em style="margin: 0px; outline: 0px; padding: 0px;">pachidi</em> to the <em style="margin: 0px; outline: 0px; padding: 0px;">pooshnikai kozhambu</em> to the <em style="margin: 0px; outline: 0px; padding: 0px;">pal payasam</em>, this was Tamilian food at its authentic best.</div>
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Served to us by ‘Mountbatten Mani’ catering service (any avid wedding attender in Chennai would know that this legendary cook earned his nickname by once pleasing Lord Mountbatten himself with a delicious <em style="margin: 0px; outline: 0px; padding: 0px;">badam halwa</em>…and his family continues the legacy).</div>
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But my cousin Balu sitting next to me at the lunch wasn’t as happy as I was. Apparently at his sister’s wedding, they had a far more innovative chef who had served tomato soup rather than <em style="margin: 0px; outline: 0px; padding: 0px;">rasam</em>, and a <em style="margin: 0px; outline: 0px; padding: 0px;">gupta curry</em> (I think he meant kofta curry) to go with mini pancakes. Yes, pancakes.</div>
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Anyway, coming back to the reception…just as the bride and groom turned up in a glittering <em style="margin: 0px; outline: 0px; padding: 0px;">ghagra choli and sherwani</em> (Karan Johar’s dramatic influence on wedding reception costumery); the fare too was designed to embrace new trends. But before we gave in to our food cravings, we stopped to admire the food carvings. Displayed at the entrance were carrots sculpted into popular goddesses, rising proudly from pink lotuses that were shaped out of water melons. And holy macaroni. There was even a Ganesha made from a variety of pasta pieces, artistically glued together.</div>
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All around the hall colourful canopies served different cuisines. But we were frequently interrupted from reaching them by several men in green pointy hats: these were specially costumed servers who leapt before us every three minutes, compelling us to try an array of finger foods; including mini<em style="margin: 0px; outline: 0px; padding: 0px;"> idlis</em> decorated with carrot gratings.</div>
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Then we jostled with a thousand guests, piling on eagerly from stall to canopied stall. Now why didn’t somebody tell us earlier that there was a <em style="margin: 0px; outline: 0px; padding: 0px;">chaat</em> stall too? We would have held back on the <em style="margin: 0px; outline: 0px; padding: 0px;">puran polis</em> and gulped <em style="margin: 0px; outline: 0px; padding: 0px;">gol guppas</em> instead…</div>
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Finally smiling hostess ladies with identical blue and gold saris showed us the way to the dinner’s finale; where even the diabetic-prone said, what the heck, and fought sweet tooth and nail in the scramble for desserts.</div>
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Next week I am going to a North Indian wedding. I am heading straight to the <em style="margin: 0px; outline: 0px; padding: 0px;">chaat</em>stall first this time. But I do hope it’s not the North-meets-South kind of surprise …I’m not sure if I am going to like <em style="margin: 0px; outline: 0px; padding: 0px;">gol guppas</em> with <em style="margin: 0px; outline: 0px; padding: 0px;">rasam</em> inside, however innovative that may be.<br />
<br />
This article was featured on <a href="http://www.firstpost.com/blogs/south-meets-north-chennai-weddings-turn-over-a-new-leaf-535866.html" style="font-family: Verdana; font-size: 10pt;"><span style="color: #1155cc;">http://www.firstpost.com/blogs/south-meets-north-chennai-weddings-turn-over-a-new-leaf-535866.html</span></a><br />
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<span style="color: black; font-family: Verdana; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<div style="color: #333333; font-family: Georgia, arial; font-size: 16px; line-height: 28px; outline: 0px; padding: 0px 0px 15px;">
<em style="margin: 0px; outline: 0px; padding: 0px;">Email: indubee8@yahoo.co.in</em></div>
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Indu Balachandranhttp://www.blogger.com/profile/04529902063885236701noreply@blogger.com0