https://www.arre.co.in/pov/what-you-say-is-not-as-important-as-the-bookcase-behind-you/
About Me
- Indu Balachandran
- I am a writer. I began by writing the world's shortest short stories.Each no longer than two lines:one on the cover, one inside.(Birthday cards for pals in school;-). Then I wrote slightly longer stories in the ad agency JWT. These stories lasted 30 whole seconds. After 30 years of having the time of my life, I quit, to write even longer stories. Travel Stories, reviewing eco-friendly hotels for Traveltocare.com. (That's free travel, free stay, free food.) And then I wrote something really really long. An entire Book. It's called "Don't Go Away, We'll Be Right Back: The Oops and Downs of Advertising". And now, another one. "Runaway Writers". It's about a Ghost Tweet Writer, and therefore has about 140 characters in it. (I mean the people, not the length of the book...:-)
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Sunday, February 28, 2021
Thursday, August 3, 2017
Tuesday, July 11, 2017
The Writers' Retreat -- it's up and running in London!
The months of writes and rewrites are done. A new title and cover design, which retains much of the charm of my previous cover, which I so love. Thank you Valerie Brandes of Jacaranda Books for seeing something in my book, enough to republish it. Thank you, my dear editor Laure Deprez for the advice, patience and joy. Thank you Jazzmine Breary for all the fun ahead in promoting the book, and getting me my first Interviews in London magazines!
Wednesday, October 5, 2016
And then One Fine Day.My Book gets bought over by Jacaranda Books of UK, for republication for world markets. Thank you Universe!
A new contract, a new editor, and a new rewrite... whoever thought revisiting a Book AFTER it is published to make some chapter changes, deletes and add ons (to make better sense to a world audience) can actually be a fun exercise?? Only if you have LAURE DEPREZ as an editor.
And so the rewriting begin, on the adventures of Amby, Bobby and Mini in Greece...
Saturday, September 24, 2016
Meanwhile, more happy Reviews...
"The author’s felicity with language makes the story eminently readable. The vividity of the descriptions of locales should make the author the brand ambassador for Greece."- Deccan Herald
"Chick lit at its best."- Deccan Heraldx
"The book is a chick-flick, a travelogue, a writer’s “how-to” guide, and a love-story all rolled into one neat package.".-Sakal Times
"The author’s wit and ability to connect with the new-age reader has made this book a good read. Runaway Writers is that kind of book which will instantly lift your spirits. Writers" - Sakal Times
"Chick lit at its best."- Deccan Heraldx
"The book is a chick-flick, a travelogue, a writer’s “how-to” guide, and a love-story all rolled into one neat package.".-Sakal Times
"The author’s wit and ability to connect with the new-age reader has made this book a good read. Runaway Writers is that kind of book which will instantly lift your spirits. Writers" - Sakal Times
Tuesday, September 6, 2016
Notes, Quotes, and Anecdotes
Some more Reviews and Interviews...I feel blessed, overwhelmed and very very lucky too!
Fiza Pathan
Deccan Chronicle
http://www.deccanchronicle. com/books-and-art/260116/the- life-you-love-and-the-love-of- your-life.html
Verve
Monday, January 18, 2016
I think the main reason I write books is to catch up with old HTA pals!
Meeting some after 40 years...oh what joy and screams marked this event at Quill & Canvas, as we return to the scene of the crime. Same bookshop, same gang, same place, different book:-)
Quill and Canvas, for Runaway Writers, 2016
Quill &Canvas, for Oops & Downs of Advertising, 2011
Sunday, January 10, 2016
The word blog, I just realised, rhymes with slog.
Having just
declared “I am going to go right back to blogging again”, I can see what a lot
of hard work and commitment it takes to be a regular blogger. And yet the world
is full of writers, who aren’t even actual writer
writers, merrily blogging on, churning out in 400-words or so, ‘Dear Diary’
entries for the whole wide world to enjoy.
I remember the
first time we heard the word blog, wondering uneasily if it was some kind of
monster or a form of bodily discomfort. Turns out the origins of the word
‘blog’ owes its roots to an American Jorn Barger, as way back as 1997, who came
up with the word weblog—to describe
‘logging the web’ as he surfed. Then Peter Merholz broke up the word weblog to we blog, more as a joke --rendering it
at once into not just a new–age noun but a verb as well. And that was in 1999.
And then arrived
handy blogging techie tools to make it all a breeze for millions of wannabe
authors, closet journos, and secret scribes, making it possible for anyone to
become a published writer, instantly. I have just read that there are more than
8 million blogs online, and that a new blog is created every 8 seconds. (ie in
the time it took to write the last sentence, another blogger was born). And I
am sure most of us can’t remember when exactly the word blogging casually
entered our lives, much like googling and tweeting.
So I am now
taking my blog out of the closet where it has languished for a few years, un-up
dated, un-read, rapidly uploading a few
of my earlier writings to make it alive and breathe again , and start the slog
again...
I mean blog...
Thursday, January 7, 2016
Interview- Meet Our GEMS: Indu Balachandran
Here is an interview I had done for prajnya16days with Swetha..
Sexism in Humour? It's No Joke
Indu Balachandran quit a cushy job in Advertising (Executive Creative Director, JWT) after 30 years, to pursue another passion, Travel Writing (free travel, free hotel stays, free food!). Travel trips also give her plenty of trip-ups to write about, and her humour columns appear regularly in The Sunday Hindu and other leading magazines. Her first book, "Don't Go Away, We'll Be Right Back: The Oops & Downs of Advertising" was on the Odyssey and Crossword best-seller lists. Her riotous rom-com novel "The Second Best Job in the World" is due for release early 2015. Indu shares in her own words why she wanted to be part of the Prajnya campaign.
Laughter can be contagious, liberating, healing (the ‘best medicine', as we’ve learnt from Reader’s Digest) but it can also be derisive and offensive. In a world where I am constantly angered by blatant attacks on my gender in such violent and shocking ways, by so called uneducated boors, there is also the clever ‘verbal poke’ directed at us women by the intelligentsia (indeed it does require a sharp intellect to make a witty joke)—that is demeaning and annoying, and needs to be talked about strongly and dealt with.
As a professional writer on light-hearted observations on life, I have lately taken a keen interest in today’s growing field of popular urban entertainment: stand up comedy. The sexism, not to mention crude sex itself that forms much of its content –all in the form of witticisms, always leaps out at me, and Prajnya has given me a platform to talk about this issue and raise awareness.
Just as women in offices everywhere took a stand, protested, and fought back on the issue of sexual harassment in the workplace, so will we increasingly hit back at snide public digs at us, and send out this message to chauvinistic humourists: no, you can’t get away with it any more.
This interview was featured on http://prajnya16days.blogspot.in/2014/12/meet-our-gems-indu-balachandran.html
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