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I am a writer. I began by writing the world's shortest short stories.Each no longer than two lines:one on the cover, one inside.(Birthday cards for pals in school;-). Then I wrote slightly longer stories in the ad agency JWT. These stories lasted 30 whole seconds. After 30 years of having the time of my life, I quit, to write even longer stories. Travel Stories, reviewing eco-friendly hotels for Traveltocare.com. (That's free travel, free stay, free food.) And then I wrote something really really long. An entire Book. It's called "Don't Go Away, We'll Be Right Back: The Oops and Downs of Advertising". And now, another one. "Runaway Writers". It's about a Ghost Tweet Writer, and therefore has about 140 characters in it. (I mean the people, not the length of the book...:-)

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Thursday, January 7, 2016

Interview- Meet Our GEMS: Indu Balachandran

Here is an interview I had done for prajnya16days with Swetha.. 

Sexism in Humour? It's No Joke


Indu Balachandran quit a cushy job in Advertising (Executive Creative Director, JWT) after 30 years, to pursue another passion, Travel Writing (free travel, free hotel stays, free food!). Travel trips also give her plenty of trip-ups to write about, and her humour columns appear regularly in The Sunday Hindu and other leading magazines. Her first book, "Don't Go Away, We'll Be Right Back: The Oops & Downs of Advertising" was on the Odyssey and Crossword best-seller lists. Her riotous rom-com novel "The Second Best Job in the World" is due for release early 2015. Indu shares in her own words why she wanted to be part of the Prajnya campaign.

Laughter can be contagious, liberating, healing (the ‘best medicine', as we’ve learnt from Reader’s Digest) but it can also be derisive and offensive. In a world where I am constantly angered by blatant attacks on my gender in such violent and shocking ways, by so called uneducated boors, there is also the clever ‘verbal poke’ directed at us women by the intelligentsia (indeed it does require a sharp intellect to make a witty joke)—that is demeaning and annoying, and needs to be talked about strongly and dealt with.

As a professional writer on light-hearted observations on life, I have lately taken a keen interest in today’s growing field of popular urban entertainment: stand up comedy.  The sexism, not to mention crude sex itself that forms much of its content –all in the form of witticisms, always leaps out at me, and Prajnya has given me a platform to talk about this issue and raise awareness.

Just as women in offices everywhere took a stand, protested, and fought back on the issue of sexual harassment in the workplace, so will we increasingly hit back at snide public digs at us, and send out this message to chauvinistic humourists: no, you can’t get away with it any more.

This interview was featured on http://prajnya16days.blogspot.in/2014/12/meet-our-gems-indu-balachandran.html

1 comment:

Jack said...

Refreshing to come across such intelligent, humourous and engaging blog. Travel writing is my dream - free food, free hotel stay & free travel expenses, what more can one ask.